Our Mission, Vision & Values

Every Sunrise team member follows core values and principles of service, including respect, trust, stewardship, accountability, joy in service, and excellence.

Our Mission & Vision

Paul and Terry Klaassen founded Sunrise in 1981 based on a clear mission: to champion quality of life for all seniors. The mission endures to this day.

We listened to team members, residents, and family members to help craft our new vision: to create the preferred lifestyle for enjoying longer, healthier, happier lives.
Sunrise Mission and Vision

Our Core Values

Championing quality of life for all seniors—it's our mission and a responsibility that every Sunrise team member takes seriously. To deliver the highest level of care, our compassionate team members complete comprehensive training focused on the holistic well-being of our residents.

Every Sunrise team member is guided by our core values:

  • Passion
  • Joy in Service
  • Stewardship
  • Respect
  • Trust
  • Accountability
  • Excellence
Resident and team member playing piano

Our Principles of Service

Preserving Dignity
Every Sunrise resident receives the respect they deserve.

Nurturing the Spirit
We care for the whole person: mind, body, and spirit.

Celebrating Individuality
Every Sunrise resident has a life story that we want to hear and understand.

Enabling Freedom of Choice
At Sunrise, options are a way of life.

Encouraging Independence
We promote self-reliance in whatever ways are possible and comfortable for you.

Involving Family and Friends
Communication with your family is a top priority, and your family and friends are always welcome at our community at any time, day or night.